The Wonder of Woolies!

The very first Woolworths store opened in the United States on 21st June 1879 and when I was a boy the Rugby store at 30 High Street was one of my favourite shops in town selling things you don’t see any more like Melba chocolate, spud guns, Embassy records, pick ‘n’ mix, broken biscuits, Homemaker china, Californian Poppy perfume, and Ladybird children’s clothes.

It was big, it was bright, it was cheap and gaudy and it was like an Aladdin’s cave full of treasure. I don’t know for sure how long it had been there but there are some old pictures of Rugby that show it in the 1950s in a fine old building but some time in the early 1960s Rugby got the full attention of the modernist town planners and much of the historic centre was swept away in a frenzy of demolition and rebuild and by the 1960s Woolworths was located in a modern brick and glass building with a concrete facade which would have looked trendy then but now just looks firmly and inappropriately time locked in its post war conception.

The dark days of Winter were the best time to visit Woolworths because stepping out of the gloom into the bright lights was like visiting Santa’s grotto.  I think there was a sort of Star Trek tractor beam that pulled people in off the streets. The Rugby store was a big one, on three levels and with entrances from both High Street and Sheep Street which pre pedestrianisation were busy main roads cutting through the middle of town from Market Place to Hillmorton Road and as well as Woolworths there was Boots the Chemist, International Stores and a number of small local shops, sadly, mostly now gone.

Before it was modernised with tills at the exits it was a curious mix of the old and the new shopping experience. It had wooden floors and counters arranged in sections that were part self-service and partly manned by shop assistants.  Each section advertised its wares with a cardboard sign in a sort of aluminium picture frame which wobbled about on the counter. ‘Pick n Mix’ was close to the door with a mouth watering array of fizzy and hard boiled sweets sponsored probably by the local dentists.  Once past this distraction there were toys and games, hardware, gardening, shoes and clothing counters.  There were records too but these were mainly cheap long playing records not performed by the original artist.

Shop-lifting was a problem for Woolies and  Rugby School Boys were not allowed to shop in the store and I always thought this was due to some snobbish rule imposed by the public school itself but it turned out that it was in fact a ban by the management of Woolies because despite the fact that the pupils were from very well off families they used to nick so much stuff that it had a negative effect on store profits.

Progressing deeper into the store the counters became less interesting for young children, clothes, kitchen ware, electrical items and furniture.  Upstairs, via the escalator on one side and stairs on the other, was really for serious mum and dad shopping and there was a cafeteria for tea and a sandwich.  The third floor was accessed by what seemed to be a curious set of back stairs but I can’t remember anything especially interesting on this floor.

Woolworths was best around December time when the place filled up for Christmas and for a young boy with a few shillings to spend on family presents this was the place to spend a Saturday afternoon and get all the shopping done in one go in just one store – it was brilliant.  I seem to remember that it was good at Easter as well when there were rows and rows of chocolate Easter eggs taking up more than their fair share of floor space.

Sadly, Woolworths ceased trading and went into voluntary liquidation in November 2008 and shortly after that the Rugby store, along with all of the others across the country, closed down. I don’t know what replaced it because I don’t visit Rugby any more but the loss of Woolies in Rugby and High Streets across the country remains one of the biggest retailing disappointments of the last few years.

9 responses to “The Wonder of Woolies!

  1. I didn’t know Woolies was American. Or that it first opened so long ago.

    You must have had a huge woolies. Our local one was only a ground floor version. I would wander round but never really found anything I wanted. Now W H Smiths on the other hand ……

  2. I had a Saturday job working in Woolies in the ’60s. It paid 2 shillings an hour, so I got 15/8 after they’d taken the stamp off. Some bright spark on the record counter always put on “Here we are again, happy as can be!” to started the day.

  3. Going to a Beatles concert, for a start. Only 5/6, so less than 3 hours pay…

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