ZIP codes and Magazine Advertisements

The ZIP code is the system of postal codes used by the United States Postal Service.  The letters ZIP are an acronym for Zone Improvement Plan and were chosen to suggest that the mail travels more efficiently, and therefore more quickly, when senders use it.  By the early 1960s improvements were needed in the postal service due to increasing volumes and on 1st July 1963 ZIP codes were announced for the whole country.  This might not sound like a really big news item but I mention it because for many years I had a lot of difficulty understanding what a ZIP code was as post codes were not introduced to the whole of the United Kingdom until over ten years later in 1974.

As a teenager I used to read American superhero comics like DC and Marvel and I was always tempted to respond to the full page advertisements for such things as a complete two hundred piece civil war army for $1.49, a miniature secret camera for only $1.00 or a free Charles Atlas body building course.  What stopped me filling in the order form and sending off the cash was not the rather critical fact that I had no idea how to exchange my paper round money into dollars but rather the fact that I had no idea what a ZIP code was.  I concluded that it was some sort of secret code that prevented overseas orders from being processed and so never had the pleasure of sending off my order form for those intriguing items.

Most of all I wanted a pair of X-ray specs, mostly because the advert seemed to suggest that whilst it might be fun to be able to see the bones in your hand, it would be a whole lot more fun to be able to see through girls clothing and there was always a curvy girl in the advert that suggested that this was a real possibility.

But, let’s think about it for a minute.  This is how my science dictionary explains X-rays:

‘X-rays are a type of electromagnetic radiation with wavelengths of around 10-10 metres.  When X-rays are being produced, a thin metallic sheet is placed between the emitter and the target, effectively filtering out the lower energy (soft) X-rays.  This is often placed close to the window of the X-ray tube.  The resultant X-ray is said to be hard. Soft X-rays overlap the range of extreme ultraviolet.  The frequency of hard X-rays is higher than that of soft X-rays, and the wavelength is shorter.  During an X-ray the electrons decelerate upon colliding with the target and if enough energy is contained within the electron it is able to knock out an electron from the inner shell of the metal atom and as a result electrons from higher energy levels then fill up the vacancy and X-ray photons are emitted.’

Well, that all sounds rather complicated to me, and X-ray machines costs many thousands of pounds so thinking back it seems highly unlikely that a pair of cardboard specs costing a mere $1.00 was going to be able to deliver the sort of  advanced level of technical process that would enable me to see through girl’s clothing in the school playground at lunchtime.

Actually the lenses consisted of two layers of cardboard with a small hole punched through both layers.  A feather was embedded between the layers of each lens and the vanes of the feathers were so close together that light was diffracted, causing the user to receive two slightly offset images. Where the images overlapped, a darker image was obtained, supposedly giving the illusion that one is seeing an X-ray image of dark and light.  I know now of course that this isn’t a real X-ray machine at all and I would never have been able to see through girls clothing after all and I am retro spec tively glad that I never sent off my money and purchased a pair.

Advertisements

5 responses to “ZIP codes and Magazine Advertisements

  1. Heavens, Andrew – how do you know so much stuff??!

  2. I’d like to suggest that you’re far better off never having sent your “paper round money” to our zip codes…. with the possible exception of the money you spent visiting here! 😉

  3. Pingback: Weekly Photo Challenge: Foreign | Have Bag, Will Travel

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s