Big Chief I-SPY

I-Spy books were small paperback volumes that were popular in the 1950s and 1960s.  Each book covered a subject such as I-SPY Cars, I-SPY on the Pavement, I-SPY on a Train Journey, and so on and so on.  The object was to be vigilant and spot objects such as animals, trees, policemen, fire engines, sea shells etc. etc.  and they were recorded in the relevant book, and this gained points.  More points were available for the more difficult spots.  Once you had spotted everything and the book was complete, it could be sent to Big Chief I-SPY for a feather and order of merit.

No, I kid you not! 

The books was supposedly written by a Red Indian chief called Big Chief I-Spy who turned out to be a man called Charles Warrell who was a former school teacher and headmaster who created I-Spy in 1948. He retired in 1956, but lived on until 26th November 1995 when he died at the age of 106.  For part of this time he also worked as an antiques dealer in Islington.

Those who played the I-Spy game became members of the I-Spy Tribe and were called Redskins.  The head office was variously known as the Wigwam by the Water or the Wigwam-by-the-Green.  Neither of these exotic sounding places were situated on the American Plains or in the Black Hills of Dakota, the former was located next to the Mermaid Theatre at Blackfriars and the latter was in London’s Edgware Road.

I had quite a collection of I-Spy books but to be honest I never finished any of them because some of the items were absurdly difficult to track down (how, for example, do you I-Spy fish unless you are a deep sea fisherman working on a trawler or a scuba diver?) and I never got a single feather although I did join the club and had an I-Spy badge that I used to wear on the lapel of my school blazer.

The original first thirty-two I-Spy books were in black and white only and cost sixpence each and the titles were:

At the Seaside The Army
On the Farm The Wheel
History Sport
On a Train Journey People and Places
Dogs Musical Instruments
In the Country Men at Work
At the Zoo- Animals Antique Furniture
At the Zoo – Birds and Reptiles The Universe
In the Street Road Transport
On the Road Town Crafts
The Sights of London Country Crafts
Horses and Ponies The Sky
Ships and Harbours People in Uniform
Boats and Waterways Motorcycles and Cycles
Aircraft Bridges
Cars Sports Cars

Some of these books were extremely useful for parents, especially on long jouneys.  For a small investment there would be short periods of peace while children were preoccupied with spotting things –  ‘On a Train Journey’‘Road Transport’ and ‘Cars’ were good for this sort of thing.  On a long car journey my dad would invent his own I-spy games and challenge us to spot a red lorry, spot a black cow, spot a petrol station, in fact spot pretty much anything he could think of if it successfully kept us all quiet.  When he got desperate he would tell us to look out for the sea and when we were on the way to Cornwall or Wales he usually started this little distraction roughly at about Oxford which is of course just about as far from the sea as you can possibly get!  That was very optimistic.

At the Seaside’ was also useful for parents because they could send you off for hours at a time staring into rock pools and poking around at the shoreline to find things while they sat and enjoyed the sunshine.  I suppose some would be frowned upon today because they encouraged kids to go off to places that parents today would consider dangerous, ‘In the Street’, ‘Boats and Waterways’, ‘Bridges’ and especially, probably the most dangerous of all, ‘Wild Fruits and Funghi’!   Some were useless of course and we didn’t buy them, I mean what chance was there of completing ‘The Army’ I-Spy book unless your dad was a squaddie? And how were most normal kids supposed to spot ‘Aircraft’?  I never went near an airport until I was twenty-two and neither did most of my mates.

Some people took this all a bit too seriously and here is an entry that I have found on www.doyouremember.co.uk : “Glad to know that others remember the I-SPY Books. I used the books regularly as a child in the 1950s and 1960s (and beyond), was a member of the I-SPY Tribe and won various prizes, including a wigwam (or tent!) I led my own local “patrol” and we met the second Big Chief I-SPY, Arnold Cawthrow, on a number of occasions. He visited my home in Barking twice and mentioned me and my Red Arrow Patrol in a number of his Daily Mail columns. I kept in touch until he retired in 1978 and remember the whole I-SPY experience with much affection.”

I-Spy a sad man!

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8 responses to “Big Chief I-SPY

  1. Fascinating. My head is full of minute detail and trivia from the past, but wasn’t aware of any of this. Of course, I know of the existence of I-Spy books and might even have one or two lurking here in my vast acquired collection, but can’t say I’ve ever looked inside one, not that I recall anyway.

  2. I think my I Spy books were a later generation, presumably ‘cos I’m a few years younger than you. They were also dearer. 2/6 some of them I think. And they introduced some bigger books as I remember. Anyway they must have stopped doing feathers too by the time I started because I actually did complete one book 🙂 Got it stamped but no feather. It was car registrations by the way. Probably helped by my parents going to Cornwall and Devon for a couple of years on holiday, and up to Scotland once.

    I didn’t complete any others that I remember. Most disappointed although I did get the self-certifiable bronze and silvers for a few (sounds like self certification for sick notes).

    • You always have to mention this age thing! Actually, 2/6 sounds a lot for an I-Spy book. Car registrations! I used to spend hours sitting by the side of the road collecting these – a great memory – thanks!

      • Well, it makes a difference in those early memory defining years. A bit like your Watch with Mother memories are different to mine! And those few years made a difference with I Spy books and feathers too 😀

        I must admit we play silly games in the car sometimes now. First one to spot Gib coming back down the coast from Spain (20 points!), first one to spot a Gib reg car (10 points) 😀

      • I’d like to join in but driving in Lincolnshire I’d score no points about Gibraltar spots!
        Just got some good flight prices for next March and my next Spain trip will be to Siguenza and maybe (if time allows( Zaragoza!

  3. Pingback: Wroclaw, Communism, Martial Law and Freedom | Have Bag, Will Travel

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